As the creative director for AND 1, I managed a design team where everyone but me held an industrial design degree. We would often make the distinction between art and design — where creative effort for the benefit of the artist was art and creative effort for the benefit of the purchaser was design. An example of my thinking on creativity and innovation is available in the
Seeking innovators, not inventors here
Seeking innovators, not inventors here
Seeking innovators, not inventors here
As the creative director for AND 1, I managed a design team where everyone but me held an industrial design degree. We would often make the distinction between art and design — where creative effort for the benefit of the artist was art and creative effort for the benefit of the purchaser was design. An example of my thinking on creativity and innovation is available in the