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How we partner at TheGP
An explainer on our “services-for-equity” model
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Phin Barnes
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The risk in your assumptions
The hidden lesson for founders in SVB's collapse
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Phin Barnes
Sneakerhead x AI
A return to my roots in sneaker design
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Phin Barnes
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Creative Compute
Software as a creative partner
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Phin Barnes
I just learned The Standard Conversion framework. You should too.
How to unlock better prioritization across any company
 • 
Phin Barnes
Hot talent in a cold market
What options do experienced builders have in a cold market?
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Phin Barnes
The Founder Puzzle
A lesson on company building from the man who invented the Rubik’s Cube
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Phin Barnes
My choice to do the work: Joining The General Partnership
I’m joining The General Partnership
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Phin Barnes
Sneakerhead VC
Sneakerhead VC
A weekly column about company-building, investing and partnering with founders to bring out their best.

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