Publishers and agencies: Use your people skills to bring brand dollars online or Google will eat your lunch
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When markets are opaque and information is imperfect, sitting between buyers and sellers as a resource to both is a great place to be. However, as transparency comes to a market, often in the form of technology, the value chain shrinks and intermediaries struggle to justify their position.
Publishers and agencies: Use your people skills to bring brand dollars online or Google will eat your lunch
Publishers and agencies: Use your people…
Publishers and agencies: Use your people skills to bring brand dollars online or Google will eat your lunch
When markets are opaque and information is imperfect, sitting between buyers and sellers as a resource to both is a great place to be. However, as transparency comes to a market, often in the form of technology, the value chain shrinks and intermediaries struggle to justify their position.