If you start-up you have to be able to answer the question, in one sentence, followed by 3–4 more sentences that break through the alternating confused/inquisitive looks you get when you answer in one sentence. Call it an elevator pitch or talking points, but when you are doing something that has never been done before, when you are bringing something to market that no one has seen before, you have to be able to explain it. It is new. It is different. The listener will be confused.
What are you building and what does it do?
What are you building and what does it do?
What are you building and what does it do?
If you start-up you have to be able to answer the question, in one sentence, followed by 3–4 more sentences that break through the alternating confused/inquisitive looks you get when you answer in one sentence. Call it an elevator pitch or talking points, but when you are doing something that has never been done before, when you are bringing something to market that no one has seen before, you have to be able to explain it. It is new. It is different. The listener will be confused.