Today I am really excited to announce that First Round is partnering with the team at Blue Apron to help change the way people think about cooking at home. A couple months ago, my friends Nat and Zach introduced me to an entrepreneur with a “subscription business for grocery” — I was very skeptical, worried that it would be a replenishment business doomed to compete on price with the big players in this crowded space. But this one was different — and the founder was focused on delivering an amazing service that would put the joy back in home cooking by eliminating everything that stops people from cooking at home — namely uncertainty about the result and the time commitment required to get groceries and prepare a meal.