SneakerheadVC logo: the backstory

I now have a logo for SneakerheadVC and a new twitter icon. Like any creative effort there is a story behind the logo and I wanted to share it here.

While working on another side project I will be unveiling shortly, I found Jason Walton through @spencerfry and Carbonmade. A quick search for illustrators lead me to Jason’s portfolio and I reached out to see if he would be interested in helping me with a small side project. I described the project and asked him to send me a couple examples of the work he felt was closest to the style I was describing. In addition to existing work, an early version of the sneakerheadVC logo you see at the top of the page was one of the examples he sent over. I love the logo, but the experience of working with Jason has as much to with my affinity for the image as the quality of the final result.

We talked about First Round Capital and my sneaker addiction coming together in a logo as they had in the name, SneakerheadVC. Jason suggested using the First Round color palette and adding an FRC to the shoe because the opportunity to work at First Round is what made me a VC. Jason was also inspired to represent the shoe as a simple line drawing because First Round is a seed-stage fund and we often invest in a vision before all the details have been figured out.

If you have graphic needs big or small I would encourage you to check out Jason’s stuff. I would also recommend using Carbonmade to discover artistic talent of all kinds and if you are in the creative services business, throw your portfolio up there. It is killer.