it’s so simple on paper… Over the past 2 years I have been working to understand the advertising technology world as a consumer and as an investor. As part of this effort I try to talk with people who have forgotten more about this space than I may ever know. In a recent conversation about selling ad tech to agencies and brands, one of these people dropped the following knowledge on me — I added some of my own editorial, but this post is really about passing on his insight.
Selling Ad Tech (old school audience management)
Selling Ad Tech (old school audience…
Selling Ad Tech (old school audience management)
it’s so simple on paper… Over the past 2 years I have been working to understand the advertising technology world as a consumer and as an investor. As part of this effort I try to talk with people who have forgotten more about this space than I may ever know. In a recent conversation about selling ad tech to agencies and brands, one of these people dropped the following knowledge on me — I added some of my own editorial, but this post is really about passing on his insight.