Messaging Matters: a short film that makes my point

Yesterday I wrote about how names matter and told the story of the AND 1 ToChillin. Here is a quick video that does a nice job of making the same point about the value of understanding your audience when you create your marketing messages and product positioning —

To me, this is about knowing your audience and creating messages that will motivate the desired action from the targeted segment. I would appreciate links to other images/short clips that make this same point — if you have a favorite, leave it in the comments.