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Messaging Matters: a short film that makes my point
www.sneakerheadvc.com

Messaging Matters: a short film that makes my point

Phin Barnes
Dec 4, 2009
Share this post
Messaging Matters: a short film that makes my point
www.sneakerheadvc.com

Yesterday I wrote about how names matter and told the story of the AND 1 ToChillin. Here is a quick video that does a nice job of making the same point about the value of understanding your audience when you create your marketing messages and product positioning —

To me, this is about knowing your audience and creating messages that will motivate the desired action from the targeted segment. I would appreciate links to other images/short clips that make this same point — if you have a favorite, leave it in the comments.

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Messaging Matters: a short film that makes my point
www.sneakerheadvc.com
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