In many ways the power of the web has made physical location irrelevant. We can communicate, shop and consume information from anywhere we can find an Internet connection. While there are clearly links between the online and offline worlds of consumer behavior, the web has mostly existed as a parallel universe that influences, informs and often replaces actions in the physical world.
Hyper-Local and Newton’s 3rd Law
Hyper-Local and Newton’s 3rd Law
Hyper-Local and Newton’s 3rd Law
In many ways the power of the web has made physical location irrelevant. We can communicate, shop and consume information from anywhere we can find an Internet connection. While there are clearly links between the online and offline worlds of consumer behavior, the web has mostly existed as a parallel universe that influences, informs and often replaces actions in the physical world.