Forget “surprise and delight” give me the “Damn! Factor”
www.sneakerheadvc.com
Great product is emotional. It is experienced, not purchased and consumed. It draws you in and changes the way you feel about doing whatever you are doing when you use it. In my early days at AND 1, carrying a bag of samples to playgrounds across the country, I would test hundreds of designs to create a line of 4–5 styles in 2–3 colors each. Part of this exercise was quantitative but the real winners, the products that would carry the brand all had one thing in common: the “Damn! Factor”
Forget “surprise and delight” give me the “Damn! Factor”
Forget “surprise and delight” give me the…
Forget “surprise and delight” give me the “Damn! Factor”
Great product is emotional. It is experienced, not purchased and consumed. It draws you in and changes the way you feel about doing whatever you are doing when you use it. In my early days at AND 1, carrying a bag of samples to playgrounds across the country, I would test hundreds of designs to create a line of 4–5 styles in 2–3 colors each. Part of this exercise was quantitative but the real winners, the products that would carry the brand all had one thing in common: the “Damn! Factor”