As we gear up for the next Design+Startup with IDEO this week in New York (the event is sold out, but we will be letting about 20–30 people in off the waitlist tomorrow morning — so if design is your craft, sign up here and we will do our best to get you in) I have been thinking a lot about the amazing impact a great design or designer can have on the world and the immediacy and scale of the validation available on the web. I have also been blown away with the value this can create for start-ups and the powerful ways a designer can truly shape a company.