Brand matters. Start-ups should think like a T-shirt company
www.sneakerheadvc.com
The emotional bond with a brand is permanent…like a tattoo The building blocks of modern programming languages, (X)aaS and the simple integration of social mean anyone can build a product or service cheaply and quickly — original or knockoff. Good ideas will be copied so founders should leverage the technology ecosystem in hyper-efficient construction of brands that can emerge as category killers. To create significant enterprise value web start-ups need to think like a T-shirt company and build an emotional connection with the consumer that transcends the product.
Brand matters. Start-ups should think like a T-shirt company
Brand matters. Start-ups should think like a…
Brand matters. Start-ups should think like a T-shirt company
The emotional bond with a brand is permanent…like a tattoo The building blocks of modern programming languages, (X)aaS and the simple integration of social mean anyone can build a product or service cheaply and quickly — original or knockoff. Good ideas will be copied so founders should leverage the technology ecosystem in hyper-efficient construction of brands that can emerge as category killers. To create significant enterprise value web start-ups need to think like a T-shirt company and build an emotional connection with the consumer that transcends the product.