Recently I have seen a bunch of founders focus on social proof as THE fund raising strategy and I wish they wouldn’t. I have seen it as an entrepreneur and now as an investor and I think the social proof strategy leads to sub-optimal outcomes for everyone — especially at the seed stage. Granted, it might lead to a faster close, but closing a funding round is just the
3 reasons social proof stinks
3 reasons social proof stinks
3 reasons social proof stinks
Recently I have seen a bunch of founders focus on social proof as THE fund raising strategy and I wish they wouldn’t. I have seen it as an entrepreneur and now as an investor and I think the social proof strategy leads to sub-optimal outcomes for everyone — especially at the seed stage. Granted, it might lead to a faster close, but closing a funding round is just the