Product Details Matter – A physical inspiration for digital creation
If you are crafting digital experiences, you can learn a ton from the physical spaces you experience each day
Forget “surprise and delight” give me the “Damn! Factor”
Great product is emotional. It is experienced, not purchased and consumed. It draws you in and you want to share it. The social web has returned focus to creating amazing product experiences because now, consumers can share these experiences with a broad, interconnected audience of potential customers.