It is accepted that 1% create, 9% curate and comment and 90% just consume content on the web. Mobile will be THE interface for the web because it is read first and optimized for consumption — it is built for the 99%.
The 99% prefers to consume content and make brief comments rather than create from scratch. Infrastructure changes and wireless bandwidth mean the 99% will no longer be forced to trade speed and fidelity for portability. The 99% have been denied quality UI/UX as the creators of the device and application layer of the web have catered to the needs of the 1% — This will not stand. The 99% will no longer suffer from interface pollution and the distractions of entering redundant personally identifiable data. They will no longer be subjected to long conversion funnels. Curated experiences will surprise and delight and bring down the oppressive wall that has long stood between editorial content and commerce. (this paragraph inspired by the mission at wearethe99percent.tumblr.com)
Mobile first is happening. Everyone is talking about it. We see it in our portfolio with Path, Uber, Sincerely and Hotel Tonight and the numbers that Fab has seen on the tablet are astounding. My friend Amanda had a great post on this a few weeks back and it is definitely worth the read.
Mobile, and specifically touch, is the first interface optimized for the 99% who consumer rather than being over-built to serve the 1% who create. It is read first, contribute second. Mobile offers bigger images, swiping actions that are intuitive and physical to create a visceral experience with fewer buttons and way less typing. This shift from PC to mobile as the primary access point for the web will be a rip and replace similar to the move from dial-up to broadband or from regular TV to HDTV. Similar, but with a dramatically compressed timeline due to faster replacement cycles and cheaper hardware. I don’t think this will take 5 years or more as analysts are predicting, but more like 3 years on the outside.
Mobile is access to the world wide web optimized for the 99%. This is why mobile matters and why I think it will be the ONLY interface in 36 months or less.