Lots of talk from all corners of the tech start-up ecosystem about what entrepreneurs should do in terms of seed deals. Say what you want about signaling etc. and at the end of the day it comes down to transparency.
Should you take money from a VC with a clear strategy? Should you boot-strap? Go with angels? Should you talk to a seed stage fund like First Round that has a specific focus on funding heat seeking missiles in target rich environments?
As an entrepreneur, you need to know who you are talking to about your business and if they are the type of investor you want to work with. From personal experience, I know there can be gaps between the “say” and the “do” on the investor side of the equation. I thought it would be great if there was an investor type test — some easy, quick way to tell what type of investor you are pitching. With this in mind, and with Chris Dixon’s incessant reminders that it is August, I worked with my friend Shane Snow to create a simple guide to help founders identify what type of investor they are actually talking to, regardless of what they say…I hope it is helpful.