Yesterday I wrote about how names matter and told the story of the AND 1 ToChillin. Here is a quick video that does a nice job of making the same point about the value of understanding your audience when you create your marketing messages and product positioning–
To me, this is about knowing your audience and creating messages that will motivate the desired action from the targeted segment. I would appreciate links to other images/short clips that make this same point — if you have a favorite, leave it in the comments.
